For the young and upwardly mobile home seeker from across the Mumbai Metropolitan Region, Thane's upcoming luxury real estate development offers an aspirational story that will reflect the lifestyle of tomorrow — across homes in luxury projects where you can book your dream home.
Today's young and upwardly mobile gentry are embracing luxury in every aspect of life. From using branded clothes, branded watches, branded shoes, to enjoying meals in branded restaurants and weekend staycations in branded hotels — all booked through branded mobile phones — luxury has touched every area of India's aspirational youth; Thane's real estate is in sync with this.
As Prashant Puri, Partner, Horseshoe Realty, notes, Thane's luxury homes upgrade and real estate developers work to provide for the best-in-class real estate for the young, modern home seeker. What is it that this young and upwardly mobile buyer expects from a Thane home?
Let's understand that Thane's homes are evolving to a higher grade — from 'affordable luxury' to 'uber luxury' is perhaps the best way to describe how Thane's upper-end residential real estate is updating and upgrading itself to become the hot and happening residential luxury real estate hub.
This process began post-COVID, when one saw a major shift on the part of home buyers: primarily buying larger apartments and, secondarily, with larger sizes came the lifestyle.
The past few months have seen activity in this direction on the part of real estate developers. Thane has seen the entry of major brands of real estate like Oberoi Realty, L&T, and Adani Realty among others, while existing brands which are already in Thane — like House of Hiranandani, Lodha Developers, Rustomjee Developers, Narang Realty, Raymond Realty, and Ashar Realty — have added to their repertoire of luxury projects.
This upgrade is reflected in terms of the planned and ongoing infrastructure projects in Thane, which point to the city not just growing in terms of square feet of new real estate, but this resulting in growing population — and for these young and upwardly mobile home seekers, this also reflects upon the variety of options when it comes to luxury homes in Thane.
It is a home seeker segment which will come from across the Mumbai Metropolitan Region. Take, for example, the tunnel linking Thane with Borivali, which will open up Thane's luxury homes for a new segment of home seekers from the western suburbs.
The Metro lines and waterways, as also the internal Metro, will similarly open up linkages, making a Thane luxury home easily accessible for residents not just from across the Mumbai Metropolitan Region, but also nearby commercial clusters like Nashik and Pune. Plus, obviously, Thaneites looking at upgrading to a luxury home.
Thane is the next luxury real estate hub — not just in the MMR, but arguably across India. Hopefully, aspiring home buyers won't wait for long to make their move.
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